Project background

Chris McChesney had a website to manage his speaking engagements. It was chock-full of information, so I needed to condense the copy and use language that put the audience in the hero position.

Home Page:

Copy Sample:

You have amazing ideas.

Let's execute them.

Speaking Page (sales page):

Copy Sample:

Executing your top priorities feels hard because it is hard.

Does any of this sound familiar?

• “Everyone’s working as hard as they can, weeks are going by, but we’re just spinning our wheels.”

• “If we don’t get our people’s hearts and minds on this initiative, it’s probably not worth doing.”

• "Why can't we just do this one thing? They said they would do it!"

• "That conference was so inspiring. Too bad we'll be back to business as usual a week from now."

Getting your strategy off the ground can feel like getting a 100,000-pound airplane off the ground. (When it works, it feels like a miracle.) But, like flight, execution obeys natural laws.

30 years of experience in this field has taught us what it takes to get a business strategy off the ground and land it predictably—every time.

Give your organization the tools to execute with excellence.